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Time Magazine: Can Electronic Cigarettes Challenge Big Tobacco?

In this article, Time Magazine takes a look at the birth of electronic cigarettes and the idea of e-cigs taking over the tobacco industry. "UBS projects that sales, which have doubled every year since 2008, will reach $1 billion in 2013." Talk like this has put tobacco companies on notice, knowing that the e-cig is a force to be reckoned within the tobacco industry. Wells Fargo analyst Bonnie Herzog predicts that “Consumption of e-cigs may overtake traditional cigarettes in the next decade.” With analysts taking this much interest in electronic cigarettes, I think it's safe to say the industry is booming, and the big tobacco industries are about to take a big blow in the near future.